Project Description
Cover Design Case Study: Legend of the Ghost Buck
The author originally self-published his book with help from an artist friend. The cover design was interesting but it failed to appeal to his target audience. It needed a major makeover to make it look more professional and appeal to his target audience: young outdoorsmen. His was hard to read and there were a few non-standard elements.
Click the navigation arrows on either side of the cover image to see the makeover. The first image is our final re-design with a new illustration of a young bow hunter. The second image is the author’s original version.