Project Description

Cover Design Case Study: The 40-Day Diet Makeover


The author wanted a genre compatible cover for her new book on dieting, exercise, along with a daily devotion. We supplied four designs from which the author could choose.

Click the navigation arrows on either side of the cover image to see the various design options.  The first image with the apple was the author’s design choice. The other design coices featured healthy food with exercise, eating right, and weightloss.

Penny W. Dickerson, M.S., R.D., L.D.

Penny has a passion for helping people who struggle with their weight. She has successfully taught biblically based weight loss programs to many different church groups. She is certified in Adult Weight Management and has been a Registered Dietitian for more than twenty years.

Penny’s email:

Our task was to come up with a cover design that resembled other books in this genre. Ultimately, the author selected the cover which symbolically represented the three components of her book: diet and weight loss, exercise, and a Christian component (symbolized by the fish logo).

  • Graphic design
  • Photoshop
  • Copywriting (for the cover jacket)
  • Editing & pagination (of the text)
  • Market research