Text Editing Case Study: Live Fully, Laugh Often
Robert Strand came to us with a collection of mostly senior humor. We needed to select the best and organize the book into appropriate categories. We added humorous cartoons to each of the categories and also provided some additional humorous material from our own sources. The book was selected by Starcrest Products of California to be featured in their monthly catalogs. It has sold many thousands of copies over a four year period.
Robert Strand is the best-selling author of more than 60 books. His “Moments to Give” series has sold over 5 million copies.
Our task was to organize the text into various humor categories, provide humorous artwork for each category, add some additional material, and edit the result.
- Title brainstorming and generation
- Copywriting (for the cover)
- Editing & pagination (of the text)
- Research/writing of additional material